Sports + Outdoor Mentors

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
Norrøna CEO Jørgen Jørgensen talks about running the 4th-generation family business, his ability to learn from mistakes, being interested in everything, the importance of putting the consumer first, having the right team, and much more.
Jørgen Jørgensen's Book Recommendations:
📌 Good to Great by Jim Collins - https://amzn.to/3vmnE1Z (Amazon affiliate link)
📌 Elon Musk by Walter Isaacson - https://amzn.to/4aKnge9 (Amazon affiliate link)
📌 Steve Jobs by Walter Isaacson: The Exclusive Biography - https://amzn.to/3NXLHuu (Amazon affiliate link)
📌 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader - https://amzn.to/3vD2H2T (Amazon affiliate link)
Follow Jørgen Jørgensen
LinkedIn: https://www.linkedin.com/in/jorgen7
Instagram: https://www.instagram.com/jorgenjorgensen
Follow Norrøna
LinkedIn: https://www.linkedin.com/company/norrona
Instagram: https://www.instagram.com/norrona/
YouTube: https://www.youtube.com/c/norrona
Follow Dan Trapp
LinkedIn: https://www.linkedin.com/in/dantrapp
Follow Sports + Outdoor Mentors
Instagram: https://bit.ly/SOMentors_Instagram
LinkedIn: https://bit.ly/SOMentors_Linkedin
Watch Sports + Outdoor Mentors 🖥️
Youtube: https://youtu.be/Nrl8m2N8r4Y
#sportsandoutdoormentors
00:00 Intro
01:30 Long-term goals
04:10 Not disappointing the consumer
04:50 Dealing with stress after a loss
10:01 Building a strong business
12:03 “Nature is a peaceful place to be”
14:06 Early days
18:22 Tough time and strategy change
18:45 What I would do differently
21:18 Not being the best
24:12 Short and long-term decisions
29:52 A new fan and using consumer feedback
32:22 Mentors
35:02 The most important task of a leader
36:30 The difficulty of stepping back
38:47 Learning through recruitment
41:06 Biggest challenge
42:25 Transformation
50:53 Becoming a premium brand
56:45 The need for collaboration
1:01:23 Favorite piece of outdoor gear
1:02:32 Book recommendations
1:05:50 Most valuable pieces of advice

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
In this episode, meet Nick Hounsfield, Founder and Chief Vision Officer of The Wave, Inland Surfing  as he shares insights into life before The Wave, his motivation, his struggles and much more.
 
📌 Nick Hounsfield' 📖 Recommendations: Let My People Go Surfing: The Education of a Reluctant Businessman (Paperback) - By Yvon Chouinard - https://amzn.to/3GSnqSP (Amazon affiliate link)
 
Follow Nick Hounsfield 📱
LinkedIn: https://www.linkedin.com/in/wavemakernick/
Instagram: https://www.instagram.com/wavemakernick
 
Follow The Wave 📱
LinkedIn: https://www.linkedin.com/company/the-wave-uk/
Instagram: https://www.instagram.com/thewave/
 
Follow Dan Trapp 📱
Linkedin: https://www.linkedin.com/in/dantrapp/
 
Follow Sports + Outdoor Mentors 📱
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
 
Watch Sports + Outdoor Mentors 🖥️
YouTube: https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
 
#sportsandoutdoormentors

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
In this episode, Daniel Macaulay, Founder of Brandwave Marketing, shares insights into life-changing events, identifying his why and following it, bad decisions and much more.
 
Daniel Macaulays' 📖 Recommendations: 
📌 The 22 Immutable Laws Of Marketing by Al Ties & Jack Trout - https://amzn.to/48f7SEM (Amazon affiliate link)
📌 The Storyteller: Tales of Life and Music by Dave Grohl - https://amzn.to/3RFN3v2 (Amazon affiliate link)
📌 The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett - https://amzn.to/3RXTtqM (Amazon affiliate link)
 
Follow Daniel Macaulay 📱
LinkedIn: https://www.linkedin.com/in/daniel-macaulay-8871804/
Instagram: https://www.instagram.com/macaulay_daniel/
 
Follow Brandwave Marketing 📱
LinkedIn: https://www.linkedin.com/company/brandwave-marketing/
Instagram: https://www.instagram.com/brandwaveteam/
 
Follow Dan Trapp 📱
Linkedin: https://www.linkedin.com/in/dantrapp/
 
Follow Sports + Outdoor Mentors 📱
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
 
Watch Sports + Outdoor Mentors 🖥️
YouTube: https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
 
#sportsandoutdoormentors

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
 
Join us every Sunday for a new episode.
 
In this episode, Richard Collier, CEO of Jack Wolfskin, shares valuable insights into his career path from being a middle-distance runner, his time at Adidas as a Product Manager, being a consultant, leading the product creation at Helly Hansen, and most recently, being CEO of the Global Outdoor brand Jack Wolfskin.
 
Richard Book Recommendation
Black Box Thinking: Marginal Gains and the Secrets of High Performance - by Matthew SYED - https://amzn.to/47bRvr8 (Amazon affiliate link)
 
 
Follow Jack Wolfskin
LinkedIn: https://www.linkedin.com/company/jack-wolfskin-gmbh-&-co-kgaa/
Instagram: https://www.instagram.com/jackwolfskin
 
Follow Richard Collier
LinkedIn: https://www.linkedin.com/in/richard-collier-322132/
 
Follow Sports+Outdoor Mentors
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
 
Follow Dan Trapp
LinkedIn: https://www.linkedin.com/in/dantrapp
 
 
Watch Sports+Outdoor Mentors:
https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
 
#sportsandoutdoormentors

Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
 
Join us every Sunday for a new episode.
 
In this episode, meet Franz Bittmann, Founder & CEO of namuk, the kids' brand, as he shares insights into life before Namuk, the challenges of finding a home/work balance, sustainability, and much more.
 
Franz Bittmann's Recommendations (please note we use Amazon affiliate links):
Steve Jobs, Paperback by Walter Isaacson - https://amzn.to/41mVZKt
 
Follow namuk:
LinkedIn: https://www.linkedin.com/company/namuk-outerwear-for-kids/
Instagram: https://www.instagram.com/namuk/
 
Follow Franz:
LinkedIn: https://www.linkedin.com/in/franz-bittmann-67b04424/
 
Follow me:
LinkedIn: https://www.linkedin.com/in/dantrapp/
 
Follow Sports + Outdoor Mentors:
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
 
Watch Sports + Outdoor Mentors:
https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
 
#sportsandoutdoormentors

Meet Greg Nieuwenhuys, the Chairman of Mammut and Wattbike, as he shares insights on putting family first, his competitiveness, cultural differences, vulnerability, AI, sustainability, and much more. 

Meet Julien Durant, the Co-founder and CEO of Picture Organic Clothing, as he shares insights into his early motivations and career, launching and leading a purpose-driven brand with two friends, the value of having a Mentor, and much more. 

In this episode, Romain Millet, the CEO of Millet Mountain Sports, talks about his time in China, the role of Digital, the importance of family, feeling alone as a CEO, and much more.