Sports + Outdoor Mentors
Join our community as we build the definitive content source to inspire and motivate sports and outdoor industry leaders, providing practical career and business insights. We started with a podcast and YouTube channel, and in 2025, we’ll be adding the following: ✳️ Webinars ✳️ Newsletters ✳️ And much more! Click the follow button to keep updated and join the community. You can watch the podcast on YouTube and Spotify or listen to it on your favourite podcast platforms, including Apple and Spotify. Thanks for your support, and see you soon. 🙏
Episodes

Sunday Feb 11, 2024
Sunday Feb 11, 2024
Dive into an inspiring Sports+Outdoor Mentors episode featuring Nick Giles, Managing Director of Ordnance Survey Leisure.
Despite audio challenges, this interview at their headquarters is a goldmine of insights on overcoming personal adversity, leading digital transformation in a traditional map-making company, and the crucial role of passion in leadership.
Discover how Nick's early experiences and love for the outdoors shaped his visionary approach to digital innovation and customer-centric product development. Learn about his leadership philosophy, the importance of embracing failure, and how technology is redefining outdoor experiences.
This episode is essential for anyone interested in innovation, leadership, and making an impact in the outdoor industry.
👉 Like, share, and subscribe for more episodes filled with leadership wisdom and innovation stories. Leave your thoughts and what you'd like to see next in the comments below!
#Leadership #Innovation #OutdoorIndustry #NickGiles #Subscribe
Nicks' Book Recommendations:
📌 How to Be Like Walt: Capturing the Disney Magic Every Day of Your Life by Pat Williams - https://amzn.to/3SEVEA8
📌 Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose - by Simon Sinek - https://amzn.to/3SkcXVs (Amazon Affiliate link)
Follow Nick
https://www.linkedin.com/in/nickgiles/
Follow Ordnance Survey
https://www.linkedin.com/company/ordnance-survey/
https://www.instagram.com/ordnancesurvey/
https://www.youtube.com/@ordnancesurvey
Follow Dan
https://www.linkedin.com/in/dantrapp/
Follow Sports + Outdoor Mentors
https://www.linkedin.com/company/sports-and-outdoor-mentors/
Watch Sports + Outdoor Mentors
YouTube: https://youtube.com/@S_OM1
0:00: Intro
1:21: The urge to maximise his career
03:30: Passion and transmission
07:30: Financial services
09:26: what customer wants
13:13: Outdoor Industry Association
16:42: Balance
18:04: Hybrid approach
20:39: Influencers
23:02: Most important Task
26:45 Passion first
29:32: OBE honor
32:07: Awarding people
33:07: Leading approach
34:25: Politics & organisation
36:27: Coachs and mentors
38:16: Handling failure
44:11: Digital transformation
50:35: AI
54:01: What i’d do differently
55:07: Favourite piece of outdoor gear & technology
56:36: Book recommandation
58:28: Valuable pieces of advice

Sunday Feb 04, 2024
Sunday Feb 04, 2024
Discover the Art of Leadership and Cultural Innovation with Noa Perry-Reifer, Chief People Officer at On
Join us with Noa Perry-Reifer, the visionary Chief People Officer at On, the renowned sports and outdoor brand making waves worldwide. Noa reveals the secrets behind fostering a thriving culture of innovation, driving exponential growth, and leveraging failures to fuel success.
**What You'll Learn:**
- Leadership in the Sports Industry: Gain insights into effective leadership practices that have helped On become a global powerhouse.
- Cultural Transformation Strategies: Understand how On has crafted a culture that supports innovation, encourages risk-taking, and embraces failure.
- Driving Growth: Explore Noa's approach to steering On through rapid expansion while maintaining core values.
- Innovation and Failure: Learn why embracing failure is crucial for innovation and long-term success.
Perfect for aspiring leaders, entrepreneurs, and anyone interested in the intersection of sports, business, and culture, this interview offers valuable lessons on navigating the challenges of the modern business landscape.
Noas' Book Recommendations:
📌 The Tao of Coaching: Boost Your Effectiveness at Work by Inspiring and Developing Those Around You by Max Landsberg - https://amzn.to/48Tw7ZB (Amazon Affiliate link)
📌 Becoming by Michelle Obama - https://amzn.to/3Om3bky (Amazon Affiliate link)
📌Atomic Habits: the life-changing million-copy by James Clear - https://amzn.to/47UvM7u (Amazon Affiliate link)
**Follow and Stay Ahead:**
Don't miss out on insights from industry leaders. Subscribe to our channel, hit the notification bell, and stay updated with cutting-edge strategies and inspirational stories.
Follow Noa
LinkedIn: https://www.linkedin.com/in/noa-perry-reifer-3772981b/
Follow ON
LinkedIn: https://www.linkedin.com/company/on-ag/
Instagram: https://www.instagram.com/on/
YouTube: https://www.youtube.com/@On-Running
Follow Dan
LinkedIn: https://www.linkedin.com/in/dantrapp/
Follow Sports + Outdoor Mentors
LinkedIn: https://www.linkedin.com/company/sports-and-outdoor-mentors/
Instagram: https://www.instagram.com/sports_outdoor_mentors/
Watch Sports + Outdoor Mentors
YouTube: https://youtube.com/@S_OM1
#sportsandoutdoormentors
00:00 Intro
01:29 Defining events
03:05 Passion for People
04:37 Psychology and Business
08:01 Ambition
08:58 Failure
16:16 Challenges
20:14 Adaptation
24:03 Recovery
25:50 Balance
29:50 Tips
33:38 Empowering Approach
40:13 Influences
44:06 Diversity and inclusivity
48:14 Mentors
50:35 Inclusion group
53:21 Fear of disappointment
55:43 Favourite piece of gear
57:01 Book recommendations
58:03 Valuable pieces of advice
1:02:27 Relationships

Sunday Jan 28, 2024
Sunday Jan 28, 2024
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
In this episode, Icebug Co-Founder & CEO David Ekelund talks about the challenges of founding and running a family business, his people leadership approach but also his commitment to sustainability, and much more.
David Ekelund's Book Recommendations:
📌 The Inner game of Tennis: One of Bill Gates All-Time favorite books by W. Timothy Gallway - https://amzn.to/4b8PKh
📌 Built to Last: Successful Habits of Visionary Companies - by Jim Collins - https://amzn.to/3vSR9Zr
📌 Good To Great: Why Some Companies Make the Leap... and Others Don't - Jim Collins - https://amzn.to/3u7bREz
📌 Dare to Lead: Brave Work. Tough Conversations. Whole Hearts - by Brené Brown - https://amzn.to/3HuHz1K
📌 Everyone Culture: Becoming a Deliberately Developmental Organization - by Robert Kegan - https://amzn.to/3S7IABF
📌 Half-Earth: Our Planet’s Fight for Life - by Edward O. Wilson - https://amzn.to/3OdaMC4
📌 The Tree of Yoga: The Definitive Guide to Yoga in Everyday Life - by B.K.Iyengar - https://amzn.to/3u2YGEA (Amazon affiliate link)
Follow David Ekelund
https://www.linkedin.com/in/david-ekelund-53a0264/
Follow Icebug
https://www.linkedin.com/company/icebug-ab/
https://www.instagram.com/icebugofficial/
https://www.youtube.com/@IcebugOfficial
Follow Dan Trapp
https://www.linkedin.com/in/dantrapp/
Follow Sports + Outdoor Mentors
Instagram: https://bit.ly/SOMentors_Instagram/
Linkedin: https://bit.ly/SOMentors_Linkedin/
Watch Sports + Outdoor Mentors 🖥️
Youtube: https://youtu.be/Nrl8m2N8r4Y
#sportsandoutdoormentors
00:00 Intro
01:27 Defining events
05:05 Lessons from Philosophy, Military & Journalism
10:51 The Million Dollar Project
13:00 Footwear and technology
14:06 Best and worst memories
16:15 Culture and accountability
20:32 Potentials
22:56 Future is now
29:43 Sustainable approach
38:39 Recognition
40:50 Values
42:59 Power of Collaboration
45:59 Balance
49:37 Philosophy 51:50 Book recommendation
53:59 Most important task
57:07 People development
1:06:46 Favorite piece of gear
1:07:15 More book recommendations
1:08:53 Last advice

Sunday Jan 21, 2024
Sunday Jan 21, 2024
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
Peak Performance President & CEO, Sara Molnar shares insights into her journey from law to leadership, finding the right balance as well as the importance of diversity and much more.
Sara Molnar's Book Recommendations:
📌 Legacy: What the All Blacks Can Teach Us about the Business of Life by James Kerr - https://amzn.to/48Xb7km (Amazon affiliate link)
Follow Sara Molnar
https://www.linkedin.com/in/sara-molnar-00a347/
Follow Peak Performance
https://www.linkedin.com/company/peak-performance/
https://www.instagram.com/peakperformance/
https://www.youtube.com/@PeakPerformance1986
Follow Dan Trapp
https://www.linkedin.com/in/dantrapp/
Follow Sports + Outdoor Mentors
Instagram: https://bit.ly/SOMentors_Instagram/
Linkedin: https://bit.ly/SOMentors_Linkedin/
Watch Sports + Outdoor Mentors 🖥️
Youtube: https://youtu.be/Nrl8m2N8r4Y
#sportsandoutdoormentors
00:00 Intro
01:27 Defining events
03:40 Lessons from Sport
04:59 Early career
09:32: Values & community
12: 32 Finding the right balance
16:16 Diversity in leadership
22:07 Most important tasks
27:01 Culture and passion
34:08 Navigating crisis
37:52 What I'd do differently
40:37 Work and life coach
43:33 Leadership type
45:24 Favorite piece of gear
46:54 Book recommendation
47:46 Advice for future leaders

Sunday Jan 14, 2024
Sunday Jan 14, 2024
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
Norrøna CEO Jørgen Jørgensen talks about running the 4th-generation family business, his ability to learn from mistakes, being interested in everything, the importance of putting the consumer first, having the right team, and much more.
Jørgen Jørgensen's Book Recommendations:
📌 Good to Great by Jim Collins - https://amzn.to/3vmnE1Z (Amazon affiliate link)
📌 Elon Musk by Walter Isaacson - https://amzn.to/4aKnge9 (Amazon affiliate link)
📌 Steve Jobs by Walter Isaacson: The Exclusive Biography - https://amzn.to/3NXLHuu (Amazon affiliate link)
📌 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader - https://amzn.to/3vD2H2T (Amazon affiliate link)
Follow Jørgen Jørgensen
LinkedIn: https://www.linkedin.com/in/jorgen7
Instagram: https://www.instagram.com/jorgenjorgensen
Follow Norrøna
LinkedIn: https://www.linkedin.com/company/norrona
Instagram: https://www.instagram.com/norrona/
YouTube: https://www.youtube.com/c/norrona
Follow Dan Trapp
LinkedIn: https://www.linkedin.com/in/dantrapp
Follow Sports + Outdoor Mentors
Instagram: https://bit.ly/SOMentors_Instagram
LinkedIn: https://bit.ly/SOMentors_Linkedin
Watch Sports + Outdoor Mentors 🖥️
Youtube: https://youtu.be/Nrl8m2N8r4Y
#sportsandoutdoormentors
00:00 Intro
01:30 Long-term goals
04:10 Not disappointing the consumer
04:50 Dealing with stress after a loss
10:01 Building a strong business
12:03 “Nature is a peaceful place to be”
14:06 Early days
18:22 Tough time and strategy change
18:45 What I would do differently
21:18 Not being the best
24:12 Short and long-term decisions
29:52 A new fan and using consumer feedback
32:22 Mentors
35:02 The most important task of a leader
36:30 The difficulty of stepping back
38:47 Learning through recruitment
41:06 Biggest challenge
42:25 Transformation
50:53 Becoming a premium brand
56:45 The need for collaboration
1:01:23 Favorite piece of outdoor gear
1:02:32 Book recommendations
1:05:50 Most valuable pieces of advice

Sunday Jan 07, 2024
Sunday Jan 07, 2024
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
In this episode, meet Nick Hounsfield, Founder and Chief Vision Officer of The Wave, Inland Surfing as he shares insights into life before The Wave, his motivation, his struggles and much more.
📌 Nick Hounsfield' 📖 Recommendations: Let My People Go Surfing: The Education of a Reluctant Businessman (Paperback) - By Yvon Chouinard - https://amzn.to/3GSnqSP (Amazon affiliate link)
Follow Nick Hounsfield 📱
LinkedIn: https://www.linkedin.com/in/wavemakernick/
Instagram: https://www.instagram.com/wavemakernick
Follow The Wave 📱
LinkedIn: https://www.linkedin.com/company/the-wave-uk/
Instagram: https://www.instagram.com/thewave/
Follow Dan Trapp 📱
Linkedin: https://www.linkedin.com/in/dantrapp/
Follow Sports + Outdoor Mentors 📱
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
Watch Sports + Outdoor Mentors 🖥️
YouTube: https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
#sportsandoutdoormentors

Sunday Dec 31, 2023
Sunday Dec 31, 2023
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
In this episode, Daniel Macaulay, Founder of Brandwave Marketing, shares insights into life-changing events, identifying his why and following it, bad decisions and much more.
Daniel Macaulays' 📖 Recommendations:
📌 The 22 Immutable Laws Of Marketing by Al Ties & Jack Trout - https://amzn.to/48f7SEM (Amazon affiliate link)
📌 The Storyteller: Tales of Life and Music by Dave Grohl - https://amzn.to/3RFN3v2 (Amazon affiliate link)
📌 The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett - https://amzn.to/3RXTtqM (Amazon affiliate link)
Follow Daniel Macaulay 📱
LinkedIn: https://www.linkedin.com/in/daniel-macaulay-8871804/
Instagram: https://www.instagram.com/macaulay_daniel/
Follow Brandwave Marketing 📱
LinkedIn: https://www.linkedin.com/company/brandwave-marketing/
Instagram: https://www.instagram.com/brandwaveteam/
Follow Dan Trapp 📱
Linkedin: https://www.linkedin.com/in/dantrapp/
Follow Sports + Outdoor Mentors 📱
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
Watch Sports + Outdoor Mentors 🖥️
YouTube: https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
#sportsandoutdoormentors

Sunday Dec 24, 2023
Sunday Dec 24, 2023
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
In this episode, Richard Collier, CEO of Jack Wolfskin, shares valuable insights into his career path from being a middle-distance runner, his time at Adidas as a Product Manager, being a consultant, leading the product creation at Helly Hansen, and most recently, being CEO of the Global Outdoor brand Jack Wolfskin.
Richard Book Recommendation
Black Box Thinking: Marginal Gains and the Secrets of High Performance - by Matthew SYED - https://amzn.to/47bRvr8 (Amazon affiliate link)
Follow Jack Wolfskin
LinkedIn: https://www.linkedin.com/company/jack-wolfskin-gmbh-&-co-kgaa/
Instagram: https://www.instagram.com/jackwolfskin
Follow Richard Collier
LinkedIn: https://www.linkedin.com/in/richard-collier-322132/
Follow Sports+Outdoor Mentors
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
Follow Dan Trapp
LinkedIn: https://www.linkedin.com/in/dantrapp
Watch Sports+Outdoor Mentors:
https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
#sportsandoutdoormentors

Sunday Dec 17, 2023
Sunday Dec 17, 2023
Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.
Join us every Sunday for a new episode.
In this episode, meet Franz Bittmann, Founder & CEO of namuk, the kids' brand, as he shares insights into life before Namuk, the challenges of finding a home/work balance, sustainability, and much more.
Franz Bittmann's Recommendations (please note we use Amazon affiliate links):
Steve Jobs, Paperback by Walter Isaacson - https://amzn.to/41mVZKt
Follow namuk:
LinkedIn: https://www.linkedin.com/company/namuk-outerwear-for-kids/
Instagram: https://www.instagram.com/namuk/
Follow Franz:
LinkedIn: https://www.linkedin.com/in/franz-bittmann-67b04424/
Follow me:
LinkedIn: https://www.linkedin.com/in/dantrapp/
Follow Sports + Outdoor Mentors:
Instagram: https://bit.ly/SOMentors_Instagram
Linkedin: https://bit.ly/SOMentors_Linkedin
Watch Sports + Outdoor Mentors:
https://youtube.com/@S_OM1?si=HkdHSOI6fU3kWjOk
#sportsandoutdoormentors

Sunday Dec 10, 2023
Sunday Dec 10, 2023
Meet Greg Nieuwenhuys, the Chairman of Mammut and Wattbike, as he shares insights on putting family first, his competitiveness, cultural differences, vulnerability, AI, sustainability, and much more.