The Secrets of Growing a Brand from 0 to £100 million with Richard Sutcliffe Founder of Passenger

Join us for an inspiring conversation with Rich, founder of Passenger Clothing, as he shares his remarkable journey from electrician to founding a £100M+ outdoor brand. Discover how passion, humility, and the right team transformed a small startup into a global success story.

 

Key highlights:

• The pivotal transition from tradesman to brand founder
• Building an authentic outdoor brand focused on escapism
• Managing 80%+ year-on-year growth for 5+ years
• The importance of controlling ego and embracing team expertise
• Sustainable practices and responsible business growth
• Challenges of international expansion
• Building and maintaining company culture during explosive growth

 

Rich shares candid insights about:

• The role of self-awareness in leadership
• Making tough decisions about bringing in experienced leadership
• Balancing family life with entrepreneurship
• Key lessons learned over 13 years of brand building
• The evolution from UK-focused to global omnichannel business

 

Whether you're an aspiring entrepreneur, brand builder, or business leader, this episode offers valuable lessons on scaling a business while staying true to your core values.

 

Follow Richard Sutcliffe

https://www.linkedin.com/in/richard-sutcliffe-9702b554/

 

Follow Passenger

https://www.linkedin.com/company/passengerclothing/

 

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https://www.linkedin.com/in/dantrapp

 

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