Running to Success: Mike’s Journey in Event Management and the Power of Community at Raccoon Media Group

In this episode, we chat with Mike Seaman, Founder and CEO of Raccoon Media Group. Mike has 20 years of experience in event management and shares his journey from portfolio management to founding and growing his own business. 

As someone who thrives on the community’s energy, Mike ensures the community is at the centre of everything Raccoon Media Group does when promoting healthy, active lifestyles. 

Raccoons award-winning events, like the National Running Show, perfectly align with Mike’s passion for running and creating spaces that unite people.

Mike discusses the relentless pressure of planning events, from launching his show to handling the challenges of large-scale production. 

Despite the rollercoaster of highs and lows, he’s learned the value of adaptability, perseverance, and community—the same qualities that define his career and running journey.

Join us to explore how Mike combines his love for running with his career in events and how Raccoon Media Group continues to lead the way in community-driven, inclusive, and sustainable events. 

Whether you're a runner in the events industry or just looking for career inspiration, this episode is packed with insights to motivate and guide you!